信息是决定现代旅游企业生存发展的关键因素之一。随着信息技术在旅游行业中的广泛应用，广大旅游爱好者对传统的旅行服务提出了新的需求，也为旅游行业利用信息化技术提高工作效率、改善经营管理和服务质量创造了先决条件。
“旅游一卡通信息化系统”作为新兴的旅游行业信息化应用平台，受到了上海市旅游行业主管部门的高度重视和大力支持。项目致力于以信息化应用大力推进旅游事业的发展，并为促进现代服务业做出贡献。
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Information is one of the key factors for the success of a modern travel enterprise. With the introduction and application ofinformation technology in the tourism industry, tourists are having new demands for this traditional industry. This creates necessity for the staffs in this industry to improve the efficiency, management and service quality by adoption of information technology.
As a new information platform for the
tourism industry, “Unitour Membership
System” has received focused attention
and solid supports from the Shanghai
Tourism Administrative Authority. This
program is dedicated to the application
of information technology for the purpose
of booming modern service in tourism
industry.
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